This presentation explores the evolving landscape of senior living as it adapts to the shifting preferences and expectations of the Baby Boomer and Silent Generations. It provides a comprehensive overview of the generational differences that influence senior housing, dining, and hospitality, with a particular focus on cultural, programmatic, and physical transformations required to meet changing demands. The presentation examines key industry data and demographic trends, illustrating how Baby Boomers, a generation known for valuing relationships, wellness, and lifelong learning, will reshape the senior living and other sector’s experience. Additionally, it highlights the challenges posed by workforce shortages, capital expenditures, and technology integration while offering strategic insights into market positioning, resident retention, and revenue growth.

Through data-driven decision-making, business analytics, and innovative hospitality solutions, the presentation outlines how communities can align with both the Baby Boomer and Silent Generations. It covers critical business issues, such as the necessity for flexible spaces, modern dining venues, and wellness-focused programming. Furthermore, the session delves into how communities can successfully balance the need for autonomy with structured support systems, ensuring a seamless transition from traditional models to a more dynamic, hospitality-driven approach. The goal is to equip industry leaders with actionable strategies to enhance community value, optimize engagement, and future-proof their organizations in an era of rapid demographic change.

About the Presenters

Andre M. Alexandre, Vice President of Sales | Hospitality & Business Leader

A results-driven executive with over 25 years of experience in international hospitality, business strategy, and data analytics, Andre M. Alexandre is a proven leader in sales, operations, and executive management. He is recognized for driving revenue growth, spearheading research & development, expanding markets, and optimizing operational performance in the food service and hospitality industries.

Education

Andre earned degrees in Hospitality Business and Finance from Michigan State University’s Broad College of Business. He furthered his executive education at Northwestern University’s Kellogg School of Management, earning a Graduate EDP in General Business and being recognized as a Kellogg Executive Scholar. Additionally, he holds a certification in Business and Data Analytics from The Wharton School of the University of Pennsylvania.

Career

As Vice President of Sales at NEXDINE Hospitality, Andre is pivotal in shaping business strategies, driving generational research and partnership development, and implementing industry-leading growth initiatives.

Industry Contributions & Leadership

• Board of Directors, Michigan State University – Broad College of Business, Hospitality Business
• Board of Directors, LeadingAge Michigan

Global Expertise & Multilingual Proficiency

Andre is fluent in English, Portuguese, and Spanish, bringing a global perspective and strategic vision to the hospitality and business sectors.

With deep expertise in hospitality analytics, data-driven decision-making, and market expansion, Andre M. Alexandre continues to drive innovation, elevate client experiences, and lead transformative change in the industry.

Susan Ferestien, Vice President Business Development

Susan Ferestien is responsible for NEXDINE’s sales and marketing strategy to drive growth in senior living. She has a wealth of experience in the industry and has enjoyed a long career in both sales and operation roles before joining NEXDINE in 2020. With the focus on meeting the evolving needs of our clients, Susan ensures that the NEXDINE Hospitality family of companies remains true to its brand values and commitment to providing amazing service. Susan is a graduate of SUNY Albany.